Color has a huge impact on our emotions, our perceptions, and our spiritual and physical well being. When choosing colors for yourself, color that will represent you and your message. Understanding the meaning behind color is important. When you understand the meaning and power a color holds you can leverage that to help you better communicate your message and connect with people. Are you choosing the right colors?
Black is associated with power, mystery, strength, authority, elegance, formality, death, rebellion, and sophistication. Black is required for all other colors to have depth and variation of hue.
The black color is the absence of color. Black is a mysterious color that is typically associated with the unknown. The color black represents strength, seriousness, power, and authority. Black is a formal, elegant, and prestigious color.
Authoritative and powerful, the color black can evoke strong emotions.
In heraldry, black is the symbol of grief. The color black can be serious, professional, and conventional, but black can also represent the mysterious, sexy, and sophisticated. Black is a visually slimming color for clothing and like other dark colors, in interior design, black can make a room appear to shrink in size.
The color black affects the mind and body by helping to create an inconspicuous feeling, boosting confidence in appearance, increasing the sense of potential and possibility.
Yellow, the color of sunshine, hope, and happiness, freshness, happiness, positivity, clarity, energy, optimism, enlightenment, remembrance, intellect, honor, loyalty, and joy.
Studies show that the meaning of the color yellow can be warmth, cheerfulness, increased mental activity, increased muscle energy. The color yellow helps activate the memory, encourage communication, enhance vision and build confidence.
Bright yellow is an attention getting color, and when used in combination with black, is creates one of the easiest color combinations to see from long distances.
In different culturesyellow has different meanings. In some cultures, yellow represents peace. In Japan, yellow stands for courage.
Purple combines the calm stability of blue and the fierce energy of red. The color purple is often associated with royalty, nobility, luxury, power, and ambition. Purple also represents meanings of wealth, extravagance, creativity, wisdom, dignity, grandeur, devotion, peace, pride, mystery, independence, and magic.
The color purple is a rare occurring color in nature and as a result is often seen as having sacred meaning.
Lavender, orchid, lilac, and violet flowers are considered delicate and precious.
The color purple has a variety of effects on the mind and body, including uplifting spirits, calming the mind and nerves, enhancing the sacred, creating feelings of spirituality, increasing sensitivity, and encouraging imagination and creativity.
Purple is associated spirituality, the sacred, higher self, passion, third eye, fulfillment, and vitality. Purple helps align oneself with the whole of the universe. Different shades, tints, and hues of purple have different meanings. Light purple hues represent feminine energy and delicacy, as well as romantic and nostalgic feelings.
Light purple or lavender is a feminine, graceful, elegant color that has long been associated with refined, wealthy women. The color purple represents royalty, lavender represents beauty and femininity. Lavender is considered to be the “grown-up” pink. Its lighter lavender shades have a sacred place in nature, with lavender, orchid, lilac, and violet flowers considered delicate and precious. The color lavender suggests uniqueness and specialness without the deep mystery of the color purple.
Blue represents both the sky and the sea, and is associated with open spaces, freedom, intuition, imagination, expansiveness, inspiration, and sensitivity. Blue also represents meanings of depth, trust, loyalty, sincerity, wisdom, confidence, stability, faith, heaven, and intelligence.
The color blue has positive affects on the mind and the body. As the color of the spirit, it invokes rest and can cause the body to produce chemicals that are calming and exude feelings of tranquility. Blue helps to slow human metabolism, is cooling in nature, and helps with balance and self-expression. Blue is also an appetite suppressant.
However not all blues are serene and sedate. Electric or brilliant blues become dynamic and dramatic, an engaging color that expresses exhilaration.
Blue can be strong and steadfast or light and friendly. Blue is used to symbolize piety and sincerity in heraldry. The color blue in many cultures is significant in religious beliefs, brings peace, or is believed to keep the bad spirits away. In the West the something blue bridal tradition represents love.
The blue color communicates significance, importance, and confidence without creating somber or sinister feelings. This is where the corporate blue power suit and the blue uniforms of police officers and firefighter came from. Considered a highly corporate color, blue is often associated with intelligence, stability, unity, and conservatism.
Different shades, tints, and hues of blue have different meanings. For example, dark blue can be seen as elegant, rich, sophisticated, intelligent, and old-fashioned, royal blue can represent superiority, and light blue can mean honesty and trustworthiness.
Gray is a cool, neutral, and balanced color. The color gray is an emotionless, moody color that is typically associated with meanings of formal, conservative, and sophisticated.
The color gray is a timeless and practical color. Dark, charcoal gray communicates some of the strength and mystery of black. It is a sophisticated color that lack the negativity of the color black.
Light grays can carry some of the attributes of the color white and these are feminine in nature, while dark grays are masculine in nature.
Green, the color of life, renewal, nature, and energy, is associated with meanings of growth, harmony, freshness, safety, fertility. Green is also traditionally associated with money and ambition.
The color green has healing power and is understood to be the most restful and relaxing color for the human eye to view. Green can help enhance vision, stability and endurance. Green takes up more space in the spectrum visible to the human eye and it is the dominant color in the natural.
With the color green’s association with renewal, growth, and hope, often green stands for both a lack of experience and need for growth. Green also stands for new growth and rebirth, common in the spring season when all of the plants are coming back to life with fresh growth and life after the cold winter months.
The color green affects us physically and mentally in several different ways. Green is soothing, relaxing, and youthful. Green is a color that helps alleviate anxiety, depression, and nervousness. Green also brings with it a sense of hope, health, adventure, and renewal, as well as self-control, compassion, and harmony.
In different cultures green carries different meanings. For example green is the national color of Ireland and is commonly associated with good luck, leprechauns, clovers, and Saint Patrick’s Day. Green also has close ties with Islam.
Different shades of green have different meanings. For example, dark green represents ambition, wealth and olive green is the traditional color of peace.
Red, the color of blood and fire, is associated with meanings of love, passion, desire, heat, longing, lust, sexuality, sensitivity, romance, joy, strength, leadership, courage, vigor, willpower, rage, danger, action, vibrance, radiance, and determination.
Red is assertive, daring, determined, energetic, powerful, enthusiastic, impulsive, and exciting. Red represents physical energy, lust, passion, and desire.
It symbolizes action, confidence, and courage.
The color red is an intense color that is packed with emotion ranging from passionate, intense love to anger and violence — representing both cupid and the devil. It is a hot, strong, stimulating color that represents excitement and energy. Studies show that the color red can create physical effects such as elevated blood pressure, enhanced libido, increased respiratory rates, enhanced metabolism, increased enthusiasm, higher levels of energy, and increased confidence.
The color red is a highly visible color that is able to focus attention quickly and get people to make quick decisions.
Red represents power and courage.
In different cultures red carries different meanings. In some cultures, red represents purity, joy, and celebration and is a traditional color worn by brides. In China, red is used for good luck and represents happiness and prosperity. In South Africa, red is the color of mourning.
Orange, the blend of red and yellow, is a mixture of the energy associated with red and the happiness associated with yellow. Orange is associated with meanings of joy, warmth, heat, sunshine, enthusiasm, creativity, success, encouragement, change, determination, health, stimulation, happiness, fun, enjoyment, balance, sexuality, freedom, expression, and fascination.
Orange is the color of joy and creativity. Orange promotes a sense of general wellness and emotional energy that should be shared, such as compassion, passion, and warmth. Orange will help a person recover from disappointments, a wounded heart, or a blow to one’s pride.
The meaning of the color orange is stimulating, vibrant, and flamboyant. While made up of red and yellow, it carries less aggression and fierceness than the color red due to its combination with the calming color yellow.
Studies show that the orange colorcan create physical effects such as increased heightened sense of activity, socialization, boost in aspiration, stimulated mental activity, increased oxygen supply to the brain, increased contentment, and enhanced assurance. Orange also helps aid decision making, and enhances happiness, confidence, and understanding.
The color orange is a very hot color and often provides the sensation of heat. While orange is a common color associated with summer and the hot sun, often associated with being a main color of harvest and autumn due to the changing color of the leaves and pumpkins.
The color orange has very high visibility and is often used to gain attention. It still gets your message noticed without the bold, in-your-face presence that the color red has.
Different shades of orange have different meanings. For example red-orange relates to passion, pleasure, desire, domination, and action, and a golden orange often stands for prestige, wisdom, illumination, wealth, and quality. A light orange or peach color tend to be more friendly and soothing.
Brown, the color of earth, wood, stone, wholesomeness, reliability, elegance, security, healing, home, grounding, foundations, stability, warmth, and honesty, is a natural, neutral color that is typically associated with the seasons of fall and winter.
The color brown is sometimes considered dull, it also represents steadfastness, simplicity, friendliness, dependability, and health.
The brown color says stability, reliability, dependability, and approachability. It is the color of our soil, growth, fertility, and earth, and it is associated the concepts of “all natural” and “organic.” Brown is the color of the Earth and is comforting and nurturing.
The color brown affects the mind and body by creating feelings of wholesomeness, stability, and peace. Brown provides feelings of organization and connection, as well as cozy feelings of relaxation and warmth.
Brown is believed to help create a wholesome feeling, a connection with the earth, and a sense of orderliness and convention. Brown is a stable and grounded color that is believed to help you feel like you fit in and belong.
White, an inherently positive color, is associated with purity, virginity, innocence, light, goodness, heaven, safety, brilliance, illumination, understanding, cleanliness, faith, beginnings, sterility, spirituality, possibility, humility, sincerity, protection, softness, and perfection.
The color white can represent a successful beginning. In heraldry, white depicts faith and purity.
The color of snow, white is often used to represent coolness and simplicity.
Throughout the western countries white is the traditional color worn by brides, to signify purity, innocence, and virginity. In eastern countries, the color white is the color of mourning and funerals. In certain cultures, white is the color of royalty or of religious figures, as angels are typically depicted as wearing white or having a white glow.
The color white affects the mind and body by aiding in mental clarity, promoting feelings of fresh beginnings and renewal, assisting in cleansing, clearing obstacles and clutter, and encouraging the purification of thoughts and actions.
Turquoise, a blend of the color blue and the color green, has some of the same cool and calming attributes. The color turquoise is associated with meanings of refreshing, feminine, calming, sophisticated, energy, wisdom, serenity, wholeness, creativity, emotional balance, good luck, spiritual grounding, friendship, love, joy, tranquility, patience, intuition, and loyalty.
Tints of turquoise color have a sweet feminine feel. Darker shades of turquoise, such as teal have a more sophisticated feel. Variations of turquoise, which often is used to represent water, also is referred to as aqua and aquamarine.
Turquoise is a valuable mineral that is often use for jewelry, especially in the American Southwest and Middle East. Turquoise is one of the oldest protection amulets and in many ancient cultures was a symbol of wealth and prosperity. Turquoise was associated with connections to the spiritual world, psychic sensitivity, and protection from harm and negative energy.
Pink, a delicate color that means sweet, nice, playful, cute, romantic, charming, feminine, and tenderness, is associated with bubble gum, flowers, babies, little girls, cotton candy, and sweetness.
The color pink is the color of universal love of oneself and of others. Pink represents friendship, affection, harmony, inner peace, and approachability.
Pink is the official color for little girls and represents sugar and spice and everything nice. Pink is the sweet side of the color red.
Both red and pink represent love. The color red represents heat and passion, while the color pink represents romance and charm. Hot pink is used to communicate playfulness, while light pink is used to communicate tenderness.
Beige is dependable, conservative, and flexible. The color beige is neutral, calm, and relaxing. The attributes and meanings associated with beige change based on the colors it accompanies.
The color beige offers some of the warmth of the color brown and the some of the crisp and coolness of the color white. While it is a relaxing color, beige is often seen as a dull and boring color.
A similar color to beige is ivory, a neutral, relaxing, and calming color, has some of the same pureness and softness of the color white, but with a warmer tone. Ivory represents quiet and pleasantness. The color ivory sets relaxed tone of understated elegance.
Silver, the metallic refined, distinguished color of riches, has cool properties like gray, but is more fun, lively, and playful. The color silver is associated with meanings of ornate, glamourous, graceful, sophisticated, and elegant.
Silver is a precious metal and, like gold, often symbolizes riches and wealth. Silver is believed to be a mirror to the soul, helping us to see ourselves as others see us.
Silver affects the mind and body as a conductor and communicator that aids in public speaking and eloquence. Silver is believed to draw negative energy out of the body and replace it with positive energy.
Gold is the color of extravagance, wealth, riches, excess and shares several of the same attributes of the color yellow. The color gold is a warm color that can be either bright and cheerful or somber and traditional. The color gold is cousin to the color yellow and the color brown, and is also associated with illumination, love, compassion, courage, passion, magic and wisdom.